We're excited to announce a major enhancement to Kentik's Traffic Costs feature, giving you even deeper insights into where and how your network spend is occurring. Two months ago we released Traffic Costs, an industry-first automated workflow enabling customers to instantly calculate how much various slices of network traffic were contributing to connectivity costs. https://new.kentik.com/unveiling-hidden-network-costs-introducing-traffic-costs-1yRCxi

And now with this exciting enhancement, you can analyze traffic costs across multiple new, powerful dimensions. The original Source/Destination ASN, AS Group, and AS Path as well as the Customer Port traffic slices are still available, and now you can analyze network spend based on:

• CDN Provider: Understand costs by content delivery network to manage efficiency and performance, and negotiate better rates.
• OTT Service, Provider, and Category: Get granular visibility into costs by Over-the-Top (OTT) traffic, including specific services and content categories.
• Geographic Areas:  Break down costs by country, region, and city to identify cost drivers by location.
• IP/CIDR Blocks:  Attribute costs directly to specific IP addresses or CIDR ranges for precise accounting and planning.

You’ll see all the new dimensions listed under Create a New Estimate on the Traffic Costs page.

For example, in this screenshot we can easily calculate and see how much it’s costing my network to receive traffic from Netflix every month and deliver to my subscribers. 

And in this example, we’re looking at how much it’s costing my network to send traffic to Akamai each month. 

These new traffic slices provide the actionable intelligence you need to optimize network spend across the business, improve traffic engineering, and strengthen cost accountability.  Log in to the Kentik portal to explore the new capabilities today!