Analyzing AI Platform Traffic on Your Network with OTT Service Tracking
Customers love to talk to us about AI traffic. It's not surprising: generative AI applications like ChatGPT, Claude, and Gemini are not-so-secretly reshaping your network’s bandwidth and traffic dynamics. And it has been frustratingly common for AI traffic to get dumped into generic "unclassified" buckets, making basic capacity planning and performance optimization an uphill battle. That's why we’re thrilled to announce AI Platforms as a dedicated category within Kentik’s OTT Service Tracking workflow! Kentik now identifies and classifies traffic from 35+ top generative AI services across 28 providers—including OpenAI, Anthropic, Google, Microsoft, Meta, and Perplexity—giving you granular, real-time visibility into the exact AI workloads crossing your network.
Classifying AI Platforms and Services
By extending our True Origin engine and intelligent classification to the AI ecosystem, you can now track top AI services and providers by bitrates across every connectivity type (transit, interconnect, peering, embedded cache, etc.), drill deep into flow data via Data Explorer, and capacity plan before edge bottlenecks happen.
- Visibility Across Services and Providers: In the OTT Service Tracking workflow, you can pinpoint top AI platforms and providers, compare traffic bitrates, delivery methods, and inbound delivery paths.
- Granular Deep-Dives in Data Explorer: In Data Explorer, you can slice flow data by OTT Service Category = AI Platforms, group by service/provider, and evaluate average, 95th-percentile, or peak traffic across specific interfaces, source CDNs, and ASNs.
- Ask Questions via AI Advisor: Ask AI Advisor which AI services grew fastest this month or perform delivery path analysis based on a specific provider.
Check out our announcement blog post for a further deep dive into this new capability.
If you're an existing customer of Service Provider Analytics, log in to the Kentik portal, navigate to Service Provider > OTT Service Tracking, and select the AI Platforms category to explore your live data today.