Kentik Market Intelligence: Reports Subscriptions are now available! - kentik

Since launching Kentik Market Intelligence (KMI) in 2022, it's grown to become one of our service provider customers' all time favorites (press release linked here).

In a nutshell, KMI uses the global routing table to classify the peering and transit relationships between ASes, and to identify the providers, peers, and customers for any AS in any geography.

Today, we're extending KMI's reporting functionalities to include Report Subscriptions – a feature already available in multiple workflows in Kentik Portal.

A few words on Kentik Market Intelligence (KMI)

KMI is a dynamic database that leverages public BGP routing data (amongst others from the RouteViews project) to determine, rank, and classify relations between all networks that make up the Internet. It's essentially a living database of the ever-changing relations between networks.

Kentik's service provider customers, notably IP Transit providers and customers, rely on KMI for a couple of key use cases:

Competitive Rankings: Leverage KMI's benchmarking and rankings to evaluate how well connected your ASN/network is to other networks in any geographic region. Use these insights to compare your network’s connectivity against competitors, and highlight strong rankings to promote your network’s performance and market position with objective, third-party data.
Sales Prospecting: Uncover all upstream transit providers for any prospect network and understand each provider’s share of the network’s advertised IP space. Identify the downstream customers of those transit providers — including which are single-homed (critically dependent on a single upstream) — to build targeted sales prospecting lists.
Competitive Intelligence: Receive daily insights on shifting interconnection relationships across the global internet. Track how competitor rankings evolve, monitor customer gains and losses, and stay ahead of changes that may signal new business opportunities or threats.

As our service provider customers have grown to rely on this intelligence to prospect, highlight their competitive advantages, and monitor competitors, a common request has been the ability to generate recurring weekly or monthly reports for their internal teams on specific networks or regions of interest. That’s exactly what today’s new feature delivers.

Pulling Report Subscriptions into KMI

The Share button in the top-right corner of the KMI interface just got more powerful. It now offers a set of report subscriptions designed to help service providers stay ahead of the connectivity competition and keep track of the latest changes in the marketplace. To access these new subscriptions, head to the Subscriptions tab in the updated Share modal window.

For now, all of these reports will generate spreadsheet compatible reports in the form of .csv files, and are currently capped to the 100 Top Entries. All reports leverage the current/freshest KMI data at the exact time they are being generated.

REPORT NAME	REPORT CONTENTS	AVAILABLE REPORT PARAMETERS
Latest Ranks	Will produce a ranked and ordered list of ASNs, each with their KMI score, so users can measure the gap between each.	IP Address Family: v4 or v6, since both scales are very different for ranking Geo Market: what market – from broad regions to countries – you want to pull ranks for Customer Base: Retail, Wholesale, Backbone (see the definitions in the KB)
Top Global Insights	Will produce a sorted list of global insights, ordered by each insight's Magnitude	IP Address Family: v4 or v6, since both scales are very different for ranking Geo Market: what market – from broad regions to countries – you want to pull ranks for Lookback Range: Time range to report insights on Minimum Magnitude: Magnitude being related to the importance of the event under the insight. It's on a scale from 1 to 5 and allows you to filter small(er) events out of scope. Insights Types: an extensive list of insight types to select from: market entries/exit, customer wins/losses, provider gains/losses, etc.
ASN Insights	Same as above, except focused on a single network as identified by their ASN.	ASN: the network on which the events are to be tracked + Same filters as above
Customers & Providers	Displays a list of customers and providers for the target ASN – including the KMI score that ranks upstream providers to see which ones are used in preference (based on the address space announced to them). The customers list will include all networks with a customer relation to the target ASN, including whether they are common to the user's ASN, and if they are single-homed to the target ASN.	ASN: the network for which customers and providers will be listed/ranked Include providers: On/Off toggle – set to Off only if the ASN's customers are of interest Exclude Mutual Customers: in the case where the intent is prospection for transit sales, users will want to exclude customers of the target ASN that are common to their own customers. This toggle will exclude those mutual customers. Only Single Homed Customers: turning this toggle on to only include customers of the target ASN that are single homed (do not have any other transit provider). They are the ideal target for sales prospection.
Peers	Displays a list of peers for the target ASN	No Filters

Convenience Features for Report Subscriptions

In addition to the report-specific configuration options, Report Subscriptions let users fine-tune how their reports are delivered:

File naming: Choose how the attached CSV file should be named, with suggestions on how to include the date in the filename.
Recipients: Specify who should receive the report by adding To, Cc, and Bcc recipients for each scheduled delivery.
Scheduling: Define when and how often the report should be generated and sent — daily, weekly, monthly, or on the last day of the month — including the exact time of delivery.

All the Report Subscriptions configured in Kentik Portal across the available workflows can be displayed in the Company Settings > Report Subscriptions section of Kentik Portal, where they can be edited once they've been created.